BOOK REVIEW: HOW TO SELL TO NIGERIANS
BOOK TITLE: HOW TO SELL TO NIGERIANS
AUTHOR: AKIN ALABI OF NAIRABET.
Like the title already suggested, the book is a salesman manual especially in selling to the unique people of Nigeria. There are no two ways to think about it, what works in other countries may not necessarily work in Nigeria or with Nigerians. This book sample the way of thinking of Nigerians of all class.
The book not only profiles Nigerians for what they do but also why they do the things they do. The motive is extremely more important than the actions and this classic shows why. Akin Alabi also grew through the rank of smart selling in Nigeria, he was mentored by one of the best and he has embodied the art of selling to Nigerians.
If you think you are selling already, this book will most likely make you sell more and if you haven’t been selling so well, the book will make you see why you have not been selling.
The language and the tone of this book are interactive and engaging. You can finish this book in a sitting because the possibilities discussed in the book are so engaging. You can’t hate the truths in the book except you just want to hate.
Quality prints, good paper, perfect fonts, great stories, real-life examples, and no exaggerated thoughts make the book a perfect book for this time. This book will make you sell even in difficult times. Yes, it is that Good.
Akin Alabi did an honest job on this book. You will surely sell if you put in the effort.
I rate this book 5 out of 5.
PS: I will be doing a FREE product or service review for the first three businesses that send me a DM
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